Hotsite is a website, most often a single page, focused on highlighting a campaign for a specific product or service, or a one-off marketing action.
The aim is to attract the attention of a specific audience and lead them to an environment focused on direct conversion.
Difference between website, hotsite and landing page
Hotsite, website and landing page are 3 different forms of web pages. Each of them works differently and serves different purposes.
You will understand according to your needs.
Hotsite
A hotsite is often mistaken for a website, but the truth is that it is not a website.
Its structure is similar to that of the company’s website in terms of design, colors… and it can have more than one page, but most of the time, just one page is enough to display all the content.
The difference is that it can be temporary, as it is used for one-off marketing actions.
Its purpose is also not to present the company and generate credibility. The people who come to it are usually your customers, with the aim of finding out more about the launch of a new product, service or event.
The hotsite proposals are:
- Inform about an event;
- Specific audience registration;
- Design more focused on attraction;
- Purpose in conversion.
Benefits of Creating Hotsites
- Capturing Leads from visitors;
- Low investment value;
- Compared to a complete website;
- Easier to be found in Google searches;
- Mobile compatible;
- Among others…
Site
The site is the most complete when it comes to search positioning, in general.
It is the address where all the company’s information is located on the internet, such as: services, contacts, products, links to social networks, FAQ, job vacancies… The websites are made up of several pages that show in detail the company’s information and its activities.
Landing Page
A landing page is a page focused on conversion.
Those who reach it most of the time came through an email marketing, sponsored link from Google search.
It presents in an objective and summarized way, something that could be a product, a service or informational material.
Landing pages can be within the website’s own domain or on another domain, connecting the two, thus increasing the chances of conversion.
They can also be used as lead capture pages, using forms that offer something in exchange for filling them out. This would be its main functionality.