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10 Reasons Your Page Won't Rank - Even If It's Optimized

Let's look at some examples.
Let's say you're a dog trainer who wants to qualify for puppy training services, so you optimize for [train your puppy], with transactional intent in mind. But if you look at the search results, you'll see that there are informative videos, and all of the results explain how to train a dog yourself. Therefore, researchers really have an informative intent. This can work in reverse as well. If you've written a step-by-step guide for your blog on how to make your own garden decor, aiming to rank for [flower garland garden decor], you might have trouble ranking for that term if people just want to buy it. So, don't do it alone.

Let's see some examples

Keep in mind that not every search term has a dominant intent type. Also, it's not impossible to rank with content for different intents. Still, it might be worth looking into if your optimized content isn't ranking in search engines.

how to fix it

Unfortunately, you don't have the power to change search engine users' intent. But you he can adapt your content strategy.

If your optimized content isn't ranking, take a good look at the search results use private mode and review what you see.
Is it a specific type of dominant outcome? Are there pictures or videos? Which related queries are shown? This is where your opportunities are.

If you find a primarily informational intent for a query, you can write content around that to drive people to your site, establish your brand as a trusted source of information, and stick with people when they want to buy something.

If you find a lot of images in the search results, you may need to focus more on the Image SEO. Take into account what you see on the results pages when determining your SEO strategy.

Optimized content still not ranked?

There are several reasons that can prevent a post from being ranked. Did you optimize your post correctly? So the most common cause is probably that the competition in a niche is too fierce. Unfortunately, SEO is a long-term strategy. You need to work hard and be patient.

In the meantime, there are many other aspects of SEO (site structure, link building) that you can tackle. Try to focus on all aspects of website optimization, try to get the best result. This will pay off a lot eventually!

Needing help? Just talk to us!

If your well-optimized post isn't ranking well, what's the problem? The problem is that your website is not on google or is something wrong? What's stopping your content from reaching the coveted #1 position? In this post, we'll discuss ten possible reasons why your page isn't ranking even though it's well-optimized.

The possible issues you may have have been divided into four sections listed below:

If you are not sure where the problem lies, you can also run a quick seo audit to see if you missed something.

Indexing and crawling issues

The first points on the list all deal with indexing and crawling issues. Simply put, you can't rank if your page or site isn't on Google in the top spot.

1. Your website/page is not on Google

If you are not sure if your site it's on Google or not, you can check using the site:operator Google Search.
type it website: yoursite.com.br and you will see a list of your pages found on Google. If you type in the full URL of a specific article, for example, you'll only see a search result return. If you see your pages, it means that Google knows about your site and has placed at least part of it in its index. Once you find that your page is in the index but you don't think it's performing well, you might want to dig deeper.

Your website page is not on Google
The site:search operator helps you find your site in the Google index

2. Your website/page is still very new

If your site or page is new, it might just be a matter of relaxing and checking back in a few moments. There are many steps in the process of crawling, indexing and ranking your content. Sometimes it can take days or even weeks for Google to complete its discovery process for a page or website.

how to fix it

If you find that your site is not yet on Google, you may need to submit the generated sitemaps to help Google discover your site and pages.
For this you can use Google's own tool: Google Search Console, for submitting sitemaps, inspecting URLs, finding out how specific pages are performing.

In Search Console, you can also use the URL inspection tool to find out how specific pages are performing to see exactly how Google crawls and views your site.

3. Your content is not indexed

One of the most common reasons for Google not indexing your site or a specific page is because it was inadvertently not indexed.

Adding noindex bot meta tags to a page tells the Googlebot that it can crawl a page, but that the results cannot be added to its index.

How can you check if your page is not indexed?

This is easy, just open the page and view the source code. Somewhere in the header of the page you will find the code below. This tells search engine crawlers that the page's content should not be added to the index and therefore prevents it from being ranked.

<meta name="robots" content="noindex">

4. Your website/page is blocking Google with robots.txt

You might have told Google not to crawl your content, but it's also possible that you've told Google not to crawl your site at all!

Block trackers in a file called robots.txt it's a surefire way to never get traffic.
Blocking bots is easier than you might think. For example, WordPress has a Search Engine Visibility setting that once set to discourage search engines from indexing this site does its best to keep trackers out.
Uncheck this option to make your site available again.

blocking google with robots.txt

From WordPress 5.3 onwards, WordPress uses the noindex approach described in item 3. to handle indexing of websites via the Search Engine Visibility setting.
This change was necessary because Google still sometimes indexed the pages it found.

In addition to telling WordPress to block search engines, other technical issues could be causing crawl errors, preventing Google from properly crawling your site.

Your site's web server may be malfunctioning and showing server errors or buggy JavaScript bits in your code that disable the crawler. Make sure Google can easily crawl your site easily.

how to fix it

If your robots.txt file is preventing the Google from crawling your website or parts of it, and you want to change that, you will need to edit the robots.txt file manually.

5. You're not ranking because your site has technical issues

Your website needs to meet certain technical benchmarks if you intend to rank on Google!
Loading speed, or how quickly your pages load, is an important factor. Security is also important and that's not all.

If your post doesn't appear in search engines, technical issues may be preventing your post from showing up in search results completely. You could have conflicting plugins causing problems, and we've also seen some issues that actually prevent Google from indexing your site.

how to fix it

The fix you need will depend on what technical issues your site is experiencing, and we can't cover everything here. You might want to check the following points:

  • Make sure that all plugin settings SEO they are correct
  • Make sure you are doing things the right way. keep loading time low
  • Make sure your site is configured to https and your security certificates are up to date
  • Make sure your plugins and/or theme are up to date and not causing any issues.

If all is well with your Technical SEO and your site is indexed, you'll need to do some more digging to find out what the problem is!

6. You are being penalized for breaking SEO rules

If Google detects that you are using Dodgy SEO Techniques that are not allowed. For example, stealth tactics like buying links or inserting key words in hidden text on your page or website. You can certainly be penalized.

When you struggle to create a good website with quality content, trying is counterproductive. Even when everything on your page is perfect, if you're doing something that Google doesn't allow, you'll have problems ranking or even appearing in the google search results.

Most of these things are common sense, so if you're not trying to trick Google or spam, you probably don't need to worry.

However, there are some things that used to be common practice in SEO that can now lead to serious penalties.

Research more examples of bad SEO practices to avoid.

how to fix it

You can check if Google has flagged your page for having these types of issues on the Manual Actions tab in Google Search Console (GSC).
If you encounter an issue with the Manual Actions tab, you can refer to this help article to learn more about what this means and how to fix it.

Linking issues that affect ranking

Having a good internal linking structure and quality backlinks are important if you want to rank high. Google crawls the web, following every link it finds, so if your links are missing it can cause ranking issues.

7. Your site does not have a proper internal linking structure

Another reason why your content doesn't show up in search results: A crucial part of your marketing strategy SEO it's not in order. Don't underestimate the importance of site structure, internal linking structure to your SEO strategy.

Having a clear site structure leads to a better understanding of your site by Google. If your internal linking structure is poor, chances of ranking high are lower, even when your content is well-optimized and awesome.

how to fix it

Start adding those links!
Make sure your posts and pages important have most internal links to them. But don't randomly add links: make sure to add relevant links and related items that add value to your users.

8. There are some backlinks to your website

If you just started with your website, your content won't rank instantly. Not even if you optimized everything perfectly.
In order to be able to rank, you will need some links from other sites. After all, Google has to know that your site exists.

how to fix it

Creating awesome content is a good way to get links to your pages. High quality content tends to attract clicks from readers who may also share the content far and wide via social media.

It all helps to get those links. Of course, you can do more to get links in a natural, spam-free way.

To get more backlinks, you can contact other sites. You will need to do some PR or link building.

Ask them to mention your website or talk about your product and link back to your website. You can also use the social media to spread your!

Content and keyword issues affecting rankings

If everything else is as it should be in terms of SEO, the reason why your page or site is not ranking could be related to your content or keywords.

9. Your page is great, but there's a lot of competition

In most cases, the reason a page doesn't rank is that there's simply too much competition.
If you optimize your content for key words It is key phrases such as [cat behavior], [robot vacuum cleaner], or [real estate agent], chances are you won't qualify for that term.

To find out if this is the problem, check your keyword's results pages. Do high-authority sites like Wikipedia or Amazon dominate the front page?

Do you see many sites that have already established themselves in this niche? Chances are your site doesn't have the authority these other sites do, at least for now.
So you can optimize as much as you like, but unfortunately, that's not enough to rank well in search results if your niche is very competitive.

how to fix it

If you want to rank for highly competitive terms, you should try a long tail keyword strategy.

Write content that targets keywords and phrases long tail before tackling the competitive keywords. If those long-tail articles start to rank, you might as well rank for more competitive terms.

This strategy requires long-term efforts, but it will pay off in the end.

10. Low quality content or wrong type of intent

One last thing that could be why your content isn't ranking: it doesn't match the intent of people searching for your keyword.

Search intent is becoming an increasingly important factor for search engines these days: do people want to buy something, go to a specific website, or are they looking for information? Even if you're targeting a longer tail keyword phrase, if your content doesn't match searchers' dominant intent, it's likely that search engines won't show you in results because it won't be what people are looking for.

Let's look at some examples.
Let's say you're a dog trainer who wants to qualify for puppy training services, so you optimize for [train your puppy], with transactional intent in mind. But if you look at the search results, you'll see that there are informative videos, and all of the results explain how to train a dog yourself. Therefore, researchers really have an informative intent. This can work in reverse as well. If you've written a step-by-step guide for your blog on how to make your own garden decor, aiming to rank for [flower garland garden decor], you might have trouble ranking for that term if people just want to buy it. So, don't do it alone.

Let's see some examples

Keep in mind that not every search term has a dominant intent type. Also, it's not impossible to rank with content for different intents. Still, it might be worth looking into if your optimized content isn't ranking in search engines.

how to fix it

Unfortunately, you don't have the power to change search engine users' intent. But you he can adapt your content strategy.

If your optimized content isn't ranking, take a good look at the search results use private mode and review what you see.
Is it a specific type of dominant outcome? Are there pictures or videos? Which related queries are shown? This is where your opportunities are.

If you find a primarily informational intent for a query, you can write content around that to drive people to your site, establish your brand as a trusted source of information, and stick with people when they want to buy something.

If you find a lot of images in the search results, you may need to focus more on the Image SEO. Take into account what you see on the results pages when determining your SEO strategy.

Optimized content still not ranked?

There are several reasons that can prevent a post from being ranked. Did you optimize your post correctly? So the most common cause is probably that the competition in a niche is too fierce. Unfortunately, SEO is a long-term strategy. You need to work hard and be patient.

In the meantime, there are many other aspects of SEO (site structure, link building) that you can tackle. Try to focus on all aspects of website optimization, try to get the best result. This will pay off a lot eventually!

Needing help? Just talk to us!

Need help?